When Bruce Wade was a child, his mother made him a Batsuit, and the superhero avatar stuck with him, given the similarities between Bruce Wayne and Bruce Wade.

In any good comic book storyline, there is a conflict between the superhero and the villain. However, in business, the strongest “villain'' is not a slow economy, government red tape, or even Covid. It’s the person in the mirror. It’s your own self-doubt.

Bruce believes that business is an adventure and he loves being businesses’ Business Strategy Adventurer. He sees this role not as simply a walk or model; rather, he helps business owners develop a strategy to overcome their lack of growth, develop new products and services, and ultimately build a strategy of freedom to overcome barriers.

He first heard of the PSA while gatecrashing a speaker's showcase event whom he looked up to. That event opened doors, and since joining in 2019 he experienced the wisdom and knowledge of other speakers and wished to do the same for new members. In October 2020, Bruce became a Professional Member of the PSA.

This episode of In My Own Words is presented by Charles Hsuan.