In this episode of In Her Words: Working Conversations By Women , I sit down with Germaine Jacobs , founder of Spases — a proudly South African brand that celebrates the continent’s rich craftsmanship by sourcing directly from artisans across Africa.
Germaine shares her journey of building a sustainable, ethical fashion brand rooted in African identity, while navigating the real-world challenges of being a small business owner and entrepreneur.
We dive into:
How she turned her passion for beautifying interior spaces into a thriving brand.
The importance of ethical sourcing and sustainability in homeware.
The highs and lows of running a purpose-driven business.
Why representation and authenticity matter in storytelling and design.
And advice for women looking to start their own ventures.
This conversation is packed with insight, inspiration, and real talk about what it takes to build a meaningful brand from the ground up.
🎧 Listen in to hear how Germaine Jacobs is crafting more than just a brand — she’s building a movement.
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