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In Growth We Trust: Marketing | Growth | Startups
Yoann Pavy and Jake Mayell
74 episodes
3 days ago
In Growth We Trust is a growth marketing podcast hosted by Yoann Pavy and Jake Mayell. Regular guest interviews, plus shorter deep-dive episodes about online distribution, viral loops, network effects, content, and startup growth. Jake & Yoann started working together 10+ years ago doing Facebook Ads at first. Now they’re doing a podcast together. They love startups, growth, and marketing. Available everywhere, like/comment/subscribe 🎧
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All content for In Growth We Trust: Marketing | Growth | Startups is the property of Yoann Pavy and Jake Mayell and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In Growth We Trust is a growth marketing podcast hosted by Yoann Pavy and Jake Mayell. Regular guest interviews, plus shorter deep-dive episodes about online distribution, viral loops, network effects, content, and startup growth. Jake & Yoann started working together 10+ years ago doing Facebook Ads at first. Now they’re doing a podcast together. They love startups, growth, and marketing. Available everywhere, like/comment/subscribe 🎧
Show more...
Marketing
Business
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🔮 Blackberry Origin Story, APS Merch Competition & Cult Brands in Niche Markets | IGWT Mini Episode about Marketing, Growth, Startups
In Growth We Trust: Marketing | Growth | Startups
30 minutes 9 seconds
1 year ago
🔮 Blackberry Origin Story, APS Merch Competition & Cult Brands in Niche Markets | IGWT Mini Episode about Marketing, Growth, Startups

After a three-week hiatus, the hosts are back with a mix of humor and self-deprecation. They discuss their recent recording mishaps and share excitement about attending an app promotion summit. Listeners are invited to meet them at the event to receive a hat if they show they listened to the episode on the same day.

Tune in for a chance to snag a limited edition hat and witness the hosts' quirky way of restarting the podcast.


Chapters 📌 

[00:02:23] App Promotion Summit - User acquisition panel discussion.

[00:06:47] Screen time awareness.

[00:10:16] The story of Blackberry.

[00:16:17] Gymshark and Nike comparison.

[00:19:44] Cult brands in niche markets.

[00:24:15] Yardsale: Skateboarding brand success secrets.

[00:26:47] The impact of venture capitalism.

[00:28:31] Carving out a niche.


🖇 Follow links 🖇

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

In Growth We Trust: Marketing | Growth | Startups
In Growth We Trust is a growth marketing podcast hosted by Yoann Pavy and Jake Mayell. Regular guest interviews, plus shorter deep-dive episodes about online distribution, viral loops, network effects, content, and startup growth. Jake & Yoann started working together 10+ years ago doing Facebook Ads at first. Now they’re doing a podcast together. They love startups, growth, and marketing. Available everywhere, like/comment/subscribe 🎧