In this episode, we sit down with Hannah Parvaz, an expert in app marketing and tracking, who recently started her own agency, Aperture. We delve deep into app tracking, measurement, creativity, and more. The conversation covers topics like optimal placement of the ATT pop-up in apps, app product page strategies, web funnels, and navigating attribution challenges. Listeners can expect to gain valuable insights and tips on app marketing from this engaging and informative discussion.

Chapters 📌 

[00:00:00] Introduction

[00:00:50] App marketing and tracking insights.

[00:07:47] Music as part of daily life.

[00:09:00] Transitioning from full-time work.

[00:14:46] Transitioning from free to paid.

[00:18:29] Focusing on creative post 2021.

[00:22:34] Sneaky ways around data tracking.

[00:24:54] Privacy vs. Apple's intentions.

[00:29:12] App Tracking Transparency challenges.

[00:31:21] Spotify vs. Apple pricing.

[00:36:49] App installation to open drop rates.

[00:40:53] Optimizing app installation strategies.

[00:43:44] Facebook's aggregated event measurement optimization

[00:47:55] App acquisition campaign changes.

[00:49:32] Adapting to changing advertising strategies.

[00:55:48] UGC and advertising trends.

[00:59:25] AI-generated UGC ads.

[01:00:13] AI in content creation.

[01:04:22] Information overload and app campaigns.

🖇 Follow links 🖇

👉 Hannah Parvaz on Linkedin: https://www.linkedin.com/in/hnpvz/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠

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See you next week!