In the latest episode of In Frame, the Matria team (Daniel, David, and Godfred) sits down with Ali Ahmad, producer, co-founder, and CEO of The City Unlimited. Ali’s company fosters an ecosystem that champions the creative vision of its clientele, specializing in high-end content production, copyrighting, live stream production, and integrating technology into filmmaking. With a deep background in early-stage business development, strategy, and talent cultivation, Ali has a keen ability to identify and place the right people both in front of and behind the camera. This episode dives into a topic that often sparks heated debate in the industry—AI’s growing role in filmmaking. Ali shares his perspective on embracing emerging technology to streamline workflows and enhance creativity, rather than hinder artistic expression. The conversation challenges conventional thinking and explores how filmmakers can leverage AI as a tool rather than view it as a threat. To explore Ali’s portfolio and projects, check out his Instagram and website.   Ali Ahmad's IG : https://www.instagram.com/defythecity/ The City Unlimited : https://www.thecityunlimited.com/   This episode is proudly sponsored by Gotham Sound—your go-to source for top-tier sound equipment and expert audio solutions.   And special thanks to our sound designer, Kenneth Pineda ( https://www.instagram.com/ezra_ost/) !   Tune in and join the conversation!