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We help marketers get better results from their marketing data.
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the problem with buyer personas and how to master B2B marketing with smarter audience targeting. You’ll learn the critical differences between ideal customer profiles and buyer personas—and why using both transforms your strategy. You’ll discover how to ethically leverage AI and [...]Read More... from In-Ear Insights: The Problem with Buyer Personas
In-Ear Insights from Trust Insights
We help marketers get better results from their marketing data.
