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The can't-miss interview series featuring only the best and brightest in business.
Philip Krim on the Best PR Strategies, and the Right Hires, to Build a DTC Brand
In Conversation with Shopify Plus
45 minutes 7 seconds
4 years ago
Philip Krim on the Best PR Strategies, and the Right Hires, to Build a DTC Brand
Philip Krim, the co-founder and CEO of Casper, discusses navigating very tricky inventory management challenges, the exact PR and marketing strategies his company used to great success in its earliest days, and the blueprint for how Casper—like Nike did for sports or Whole Foods did for nutrition—plans to become the number one brand consumers turn to when they think of sleep.
In Conversation with Shopify Plus
The can't-miss interview series featuring only the best and brightest in business.
