Dani Reiss, president and CEO of Canada Goose, discusses how the future is omnichannel, why, as other brands rush to sell direct to consumer, the crucial role wholesale still plays, and how he once asked his own dad to step down as CEO. And if you're in a rut at your job and need a brutally honest new perspective about how to get better, how's this for a piece of advice? "Someone once said to me, 'A great way to look at your business is: Fire yourself, then rehire yourself five minutes later and look at the business again, as if you're just starting from scratch'" he says. "In that, see what could be done differently." Brought to you by Shopify Plus, the enterprise platform powering brands from Allbirds and Gymshark to Staples and Heinz. Join the revolution at shopify.com/plus.