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The can't-miss interview series featuring only the best and brightest in business.
Chip Wilson on the Dangers of Discounting, and His Relationship with Lululemon Now
In Conversation with Shopify Plus
34 minutes 13 seconds
4 years ago
Chip Wilson on the Dangers of Discounting, and His Relationship with Lululemon Now
Chip Wilson, the founder of Lululemon, discusses his relationship today with the company that made him a billionaire, the dangers of discounting, and why direct to consumer retail has won both the battle and the war.
"I think what we're seeing is the death of wholesale," he says. "If you had to look at the companies that are surviving now and the ones that are dying, anyone in wholesale is dying."
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In Conversation with Shopify Plus
The can't-miss interview series featuring only the best and brightest in business.
