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The can't-miss interview series featuring only the best and brightest in business.
Ariel Kaye on the Future of Office Work, and to Discount or Not to Discount
In Conversation with Shopify Plus
36 minutes 7 seconds
4 years ago
Ariel Kaye on the Future of Office Work, and to Discount or Not to Discount
Ariel Kaye, the founder and CEO of Parachute, shares the precise offline marketing tricks her famed home lifestyle brand uses to great success, what the future of work looks like in the direct-to-consumer space to her mind, and why many brands ought to pause and think before they commit to a business model that includes frequent discounting and sales.
In Conversation with Shopify Plus
The can't-miss interview series featuring only the best and brightest in business.
