Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
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Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
Why Edelman Leads With Humanity in Creator Marketing
IMpulse - The Influencer Marketing Podcast
36 minutes
3 months ago
Why Edelman Leads With Humanity in Creator Marketing
In this episode, we’re joined by Brooks Miller, EVP of Creators at Edelman — the world’s largest independent PR firm. From building Twitter’s creator ecosystem to leading Edelman’s global influencer practice, Brooks has been at the forefront of how brands and creators build trust, navigate risks, and drive real cultural impact.
We dive deep into the future of creator marketing, the importance of co-creation, how brands can walk the tightrope in sensitive cultural moments, and why protecting creator humanity and mental health is more important than ever.
🎯 Key Topics Discussed:
1. How brands can future-proof with co-creation & CreatorLab
2. Edelman’s Creator Trust Score & why vetting is non-negotiable
3. What Pantene’s Alex Earl campaign teaches us about risk & fun
4. Why social listening is essential for cultural relevance
5. Creator burnout, mental health & the role of agencies
6. The future of creators in shaping products, culture & policy
7. Why LinkedIn is the next big opportunity for creator marketing
IMpulse - The Influencer Marketing Podcast
Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
