Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
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Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
What It Really Takes to Scale Influencer Marketing Globally
IMpulse - The Influencer Marketing Podcast
34 minutes
6 months ago
What It Really Takes to Scale Influencer Marketing Globally
Welcome to S3E08 of IMpulse, the Influencer Marketing Podcast!
IMpulse is brought to you by Phyllo.
👉 Check out what you can do with Phyllo: https://www.getphyllo.com/?utm_source...
In this episode, we’re joined by Thomas Walters, CEO Europe and Co-founder of Billion Dollar Boy (BDB) — one of the world’s first creator-first influencer marketing agencies. Thomas shares how BDB scaled globally while staying rooted in creativity, the power of AI in campaign management, and why managing 100+ creators is more human than ever — just more efficient.
We unpack the tech and team structures BDB uses to scale personalization, how they’re using AI to vet creators, streamline operations, and even experiment with generative AI for brands like Versace and Burberry.
Whether you're a brand manager, agency lead, or creator platform founder, this episode is your blueprint to the future of creative-first influencer marketing.
🎙️ Key Topics Discussed:
1.How Billion Dollar Boy scaled across 5 markets
2.Why AI is part of every BDB team member’s workflow
3.The “human-to-human” truth behind managing 100+ creators
4.Companion: BDB’s proprietary tech stack
5.How they use AI to vet influencers and flag content risks
6.The future of virtual influencers and AI assistants
7.Why personalization at scale needs both tech and people
8.Which industries are still underutilizing influencer marketing
9.BDB’s new initiative “5 to 9” to connect brands and creators IRL
IMpulse - The Influencer Marketing Podcast
Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
