Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
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Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
Welcome to S3E07 of IMpulse, the Influencer Marketing Podcast!
In this episode, we’re joined by Haafiz Dossa, CEO of Inflektion, a platform that’s reimagining affiliate and influencer marketing with AI-powered personalization. From building scalable creator funnels to optimizing landing pages that doubled conversions, this episode dives deep into what it really takes to unlock ROI in the age of automation.
Haafiz shares the S.C.A.L.E. framework that helped top brands increase conversion rates by up to 94%, how brands can build stronger creator partnerships, and why “affinity” — not just reach — will define the next phase of influencer success.
We also explore the future of creator compliance, AI assistants, and what brand managers should be doing today to future-proof their partnership marketing strategy.
🎙️ Key Topics Discussed:
1. Personalizing landing pages for each creator’s audience
2. Inflection’s SCALE framework for growing partnerships
3. Why most influencer campaigns underperform — and how to fix them
4. How brands can automate vetting, compliance, and outreach
5. Why “affinity” is the metric of the future for creators
6. The future of AI assistants in influencer marketing
7. The offline comeback: building real relationships in a digital world
IMpulse - The Influencer Marketing Podcast
Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
