Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
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Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
Meta’s Top UGC Expert Explains the Future of AI Creators and Fake Content
IMpulse - The Influencer Marketing Podcast
30 minutes
3 months ago
Meta’s Top UGC Expert Explains the Future of AI Creators and Fake Content
In this episode, we’re joined by Donatas Smailys, CEO & Co-founder of Billo — the world’s largest UGC video ad marketplace and a Meta Top 10 Creative Partner globally. Donatas shares his perspective on fake UGC, AI-generated content, and what brands and creators need to do to stay ahead in a changing content economy.
We explore why authentic content still wins, the ethical risks around cloned faces and avatars, and how Billo is building tools to help creators scale with performance data — without losing their human voice.
🎯 Key Topics Discussed:
1. The rise of fake UGC and why it’s a threat to brand trust
2. Why UGC still performs better than polished content
3. How AI can help creators scale (without replacing them)
4. Brand safety concerns with cloned faces and AI influencers
5. What social listening can reveal about your audience
6. How Billo vets creators before matching with brands
7. What’s next for UGC platforms in the AI era
8. Donatas’s favorite books, video games, and future predictions
IMpulse - The Influencer Marketing Podcast
Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
