Welcome to S3E09 of IMpulse, the Influencer Marketing Podcast! IMpulse is brought to you by Phyllo. 👉 Check out what you can do with Phyllo: https://www.getphyllo.com/?utm_source... In this episode, we’re joined by Megan Hueter, EVP & Head of Digital Strategy and Innovation at MikeWorldWide — a PR agency at the cutting edge of AI-powered influencer marketing. Megan breaks down how her team uses their proprietary tech stack, PRISMA, to predict influencer campaign performance with up to 87% accuracy, and how AI personas and precision targeting are reshaping how brands approach content, partnerships, and storytelling. We dive deep into how to vet influencers, build scalable AI-first workflows, and why LinkedIn is the new frontline for B2B influence. Megan also shares how they’re empowering CEOs to become thought leaders and why B2B influencer marketing is the next big frontier. 🎙️ Key Topics Discussed: 1. How PRISMA predicts influencer ROI with 87% accuracy 2. Vetting creators with AI-powered risk detection 3. Building brand-safe influencer strategies at scale 4. Why LinkedIn is a goldmine for executive eminence 5. Creating AI personas for hyper-targeted storytelling 6. What marketers get wrong about celebrity influence 7. The case for B2B influencer marketing in 2025 8. Can a brand recover from cancel culture?