Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
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Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
How Sherlock Scaled Global Brands in LATAM (Without Losing Control)
IMpulse - The Influencer Marketing Podcast
28 minutes
4 months ago
How Sherlock Scaled Global Brands in LATAM (Without Losing Control)
In this episode, we dive into the Latin American creator economy with Bianca Boucault (Head of Digital Marketing) and Michelle Quiroz (Sr. Account Manager, Influencer Marketing) at Sherlock Communications — one of LATAM’s most awarded communications agencies.
They share how Sherlock helps global brands localize their influencer campaigns for Latin America, combining deep cultural insight with data-driven creator vetting. From vetting thousands of creators to managing region-specific risks and working with clients like the Norwegian Seafood Council, they break down what it really takes to succeed in this complex, vibrant region.
Bianca and Michelle also discuss the rise of AI tools, how creators are becoming brands themselves, and why the future of Latin America’s influencer marketing scene is bigger than anyone expects.
🎯 Key Topics Discussed:
1. Common mistakes brands make when entering the LATAM creator market
2. How Sherlock vets creators and prevents brand reputation risks
3. Why localization goes far beyond language
4. The surprising power of niche influencers
5. Real-world influencer campaign examples from LATAM
6. How creators in the region are charging like global celebrities
7. The role of AI tools in scaling influencer campaigns
IMpulse - The Influencer Marketing Podcast
Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
