Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
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Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
How Her Campus Built a 100K+ Gen Z Creator Community (With No Shortcuts)
IMpulse - The Influencer Marketing Podcast
28 minutes
2 months ago
How Her Campus Built a 100K+ Gen Z Creator Community (With No Shortcuts)
In this episode, we’re joined by Julianne Skrivan, AVP of Community at Her Campus Media — a Gen Z-first agency that has built a community of over 100,000 creators. Julianne shares the behind-the-scenes on how they vet creators at scale, nurture trust, and stay rooted in authenticity — even while managing big brand partnerships.
We dive into Gen Z creator trends, why Instagram is now the “serious” platform, how community-led insights shape strategy, and why the future of influencer marketing is peer-powered.
From building safe creator networks to balancing manual vetting with automation, this episode is a must-listen for anyone working with Gen Z creators.
🎯 Key Topics Discussed:
1. What Gen Z creators really want from brand deals
2. How Her Campus balances scale, trust & authenticity
3. Why manual vetting is still critical — even with 100K creators
4. How college athletes are shaping the next wave of creators
5. Social listening and pulse checks: how they spot risks and trends
6. The future of community-building and Gen Alpha creators
7. The secret to brand-safe UGC that still feels real
IMpulse - The Influencer Marketing Podcast
Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
