Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
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Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
How Bold & Beyond Scaled a Campaign to 1B+ Reach With PR & Influencers
IMpulse - The Influencer Marketing Podcast
30 minutes
6 months ago
How Bold & Beyond Scaled a Campaign to 1B+ Reach With PR & Influencers
Welcome to S3E010 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.
👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...
In this episode, we’re joined by Sonalika Pawar, Founder & CEO of Bold & Beyond, one of India’s fastest-growing integrated marketing and PR agencies. From launching global luxury hospitality brands to scaling a single campaign to 1B+ organic reach, Sonalika shares how her 3-member team evolved into a 50+ powerhouse shaping India's modern brand storytelling.
She unpacks how her team blends AI-powered influencer vetting, hyper-personalized storytelling, and creative PR strategy to drive measurable outcomes — all while keeping brand safety and authenticity at the core.
We also dive into her views on cancel culture, AI agents in PR, and why "performance-driven creativity" is her agency’s guiding principle.
🎯 Key Topics Discussed:
1. How Bold & Beyond scaled a campaign to 1B+ reach
2. Social media vetting & influencer due diligence
3. Narrative modules for brand-safe creator storytelling
4. Performance vs creativity: finding the balance
5. Role of AI tools like HypeAuditor & CoverageBook
6. Why pre-campaign due diligence is non-negotiable
7. Can PR ever be fully automated?
8. The rise of nano-influencers and creator-led trust
9. Personalization at scale with brand consistency
IMpulse - The Influencer Marketing Podcast
Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
