Welcome to S3E05 of IMpulse, the Influencer Marketing Podcast! In this episode, we’re joined by Aaron Strout, former Chief Marketing Officer at Real Chemistry, a global health innovation company that’s transforming how healthcare brands tell stories using data, digital innovation, and AI. Aaron dives deep into the impact of AI on marketing, from influencer vetting and brand safety to content personalization and campaign optimization. He talks about why human oversight still matters in an AI-first world, how to spot hallucinations in generative tools, and what “agentic search” means for influencer discovery. Plus, he shares his bold 2030 prediction for AI’s role in marketing and how brands can stay authentic without losing creative momentum. 🎙️ Key Topics Discussed: 1. The evolution of AI in influencer marketing 2. How brands can balance speed, scale, and authenticity using generative AI 3. The growing importance of influencer background checks and deleted content 4. What "agentic search" means and how AI agents will power discovery 5. Brand safety in regulated industries like healthcare 6. Aaron's bold prediction: Downloading your brain into an AI agent?