In this special episode of imPulse by REHAU New Ventures, Nils Wagner talks to Anja Schröpfer, Co-Founder of FLEXFY - an innovative wall and power supply system that emerged from an internal innovation program at paint manufacturer DAW and is now operating as an independent start-up.
Anja takes us on the exciting journey from the first prototype in the “elephant's trunk” pitch format to the founding of an independent company with external investors and strategic partners. Together we shed light on what it means to successfully found a corporate venture:
Find out how an idea in your spare time became a real product with market traction - and what other corporates can learn from it.
🔌 FLEXFYi makes walls electric - without drilling.
🎙 Listen now and be inspired.
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Chapter:
00:08 : Introduction
00:55 : Anja's Introduction
01:44 : FlexFys Concept Explained
02:34 : Origin of FlexFi
03:17 : Decision to Spin Out
03:52 : Journey of FlexFi
05:23 : Challenges and Milestones
07:13 : Corporate Mindset
10:45 : Spin Out Process
13:12 : Corporate Support
14:24 : Current Team Setup
15:08 : Market Strategy
15:24 : FlexFy's Sales Channels
16:07 : Building Own Sales Channel
17:22 : Understanding the Market and Product Expansion
19:08 : FlexFy's Product Explained
20:48 : FlexFyi's Target Market
21:39 : Reflections on the Corporate Venturing Journey
24:10 : Future Financing and Investor Relations
25:59 : Closing Remarks
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