The TOP 5 reasons why you should start a podcast are that (1) a podcast is a strategic marketing channel, (2) a strategic monetization channel, (3) a traffic source over which you have total control, (4) it is a great learning and growth opportunity, and finally (5) it develops your skills.
Full episode transcripts are available at: improvepodcast.com/school
There are already over 3 million podcasts out there, and that number grows daily. So the field is crowded, and competition is getting better and more experienced in capturing listeners' attention.
Q1 Podcast Advertising Benchmark Report by Podsight, which measured over 3.5 thousand campaigns for 900 brands, estimated that the average conversion rate from listeners to site visitors was 1.42% in Q1.
The lead conversion rate increased to 13.58% this quarter. The lead events are all the custom events, such as a sign-up or email capture. That is huge, and multiple industries are performing better, reaching 15% and even over 20% lead conversion.
On top, the average purchase conversion rate from attributed visitors across industries was 4.9%.
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Research Key Findings:
If you are struggling with starting your own podcast, and need professional advice, go to improvepodcast.com/pro
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Setup used for recording:
(if you use the below affiliate links you will support the show with no additional cost to you)
* Microphone - Shure SM7B - amzn.to/3bikQXj
* Audio interface - Focusrite Scarlett 2i2 - amzn.to/3sR6gMg
* Preamp - Cloudlifter - amzn.to/3bfFreF
* Music - Soundstripe - improvepodcast.com/soundstripe
* Full Podcasting Gear Recommendations improvepodcast.com/gear
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Need help with podcasting?
* Check what I can do for you at improvepodcast.com/pro