Technology expert Adrian Dunkley says businesses at every level must embrace artificial intelligence (AI) tools to improve efficiency and better serve their customers.

He says, too, that entrepreneurs should be willing to take risks in the journey to remain relevant in the 21st-century environment but “make sure you can absorb the downside of that.”

At StarApple AI, the team utilizes data analytics, artificial intelligence, and data science to reveal valuable insights for businesses. This ultimately aids in making informed decisions with the best possible outcomes.

Dunkley, whose business recently opened a branch in the United States, offers guidance to those in business in this episode of Impacting Jamaica with host Keisha Hill.

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