We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
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We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
Ep. 9 Slow Productivity in A World of Hustle Building A Brand Based on Your Values So You Truly LIVE the Life You’re Living W/ Samantha
Impactful Marketing
40 minutes
1 year ago
Ep. 9 Slow Productivity in A World of Hustle Building A Brand Based on Your Values So You Truly LIVE the Life You’re Living W/ Samantha
Samantha is a an entrepreneur of 10 years, mom to four, who runs 2 business online while only working 5 hours a day, 4 days a week. She’s retired her husband through her methods of slow productivity & a values first based business On this episode of the Impactful Marketing Podcast, Samantha, an experienced business and mindset coach, shares her transformative journey from the high-stress world of intense business coaching to embracing the concept of slow productivity. Samantha opens up ...
Impactful Marketing
We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
