We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
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We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
Ep. 8 Mastering Your Marketing Message for Maximum Impact and Engagement
Impactful Marketing
20 minutes
1 year ago
Ep. 8 Mastering Your Marketing Message for Maximum Impact and Engagement
In this episode of the Impactful Marketing Podcast, we dive into the art of articulating your business message for maximum impact. If you're constantly shifting your messaging or struggling to clearly communicate what you do this episode is for you. We'll discuss the importance of crafting a memorable elevator pitch and why it's crucial to let your message marinate with your audience. Additionally, we offer actionable strategies for conducting effective market research using Facebook groups a...
Impactful Marketing
We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
