We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
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We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
Ep. 7 Growing Your Business Outside Of Social Media w/ Stephanie Polcyn
Impactful Marketing
34 minutes
1 year ago
Ep. 7 Growing Your Business Outside Of Social Media w/ Stephanie Polcyn
Stephanie has been coaching women mostly for over 15 years. She started Sweet Disaster in September 2020 in the middle of the pandemic with the intention it would be her health and fitness business. She knew now, more than ever, women needed to have a voice they could hear daily to encourage them and remind them of how incredible and essential they are. In 2023, Stephanie wrote and published her first two books with her second book becoming a bestseller. She also started her first podcast. T...
Impactful Marketing
We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
