We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
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We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
Ep. 6 Overcoming Fear and Judgment to Build a Confidence-Driven Business w/ Micaela Kessel
Impactful Marketing
22 minutes
1 year ago
Ep. 6 Overcoming Fear and Judgment to Build a Confidence-Driven Business w/ Micaela Kessel
In this episode of the Impactful Marketing Podcast, we sit down with Mikayla, a confidence coach who specializes in empowering shy and introverted women entrepreneurs. Mikayla opens up about her own journey, moving from the stifling world of network marketing to creating her own thriving coaching practice. She shares the hurdles she faced, such as the fear of judgment and lack of family support, and how these challenges motivated her to shift her focus from self-love to confidence coaching. M...
Impactful Marketing
We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
