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Impactful Marketing
Michaela Taylor
25 episodes
1 month ago
We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
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Marketing
Business
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All content for Impactful Marketing is the property of Michaela Taylor and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
Show more...
Marketing
Business
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Ep. 24 Magnetic Marketing: Aligning Your Business Messaging with Human Design
Impactful Marketing
26 minutes
2 months ago
Ep. 24 Magnetic Marketing: Aligning Your Business Messaging with Human Design
Jen Dys, is a Content & Pinterest Marketing Strategist Who Leverages Human Design For Lead Generation. She works with women in business who are up leveling their message and content to better attract & connect with their ideal clients. Her Journey from Physical Therapist, to Pinterest Marketing Agency Owner, to Content Strategist Using Human Design, has brought with it a wealth of experience in marketing strategy and alignment! Today she helps her clients to show up authentically thro...
Impactful Marketing
We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...