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Impactful Marketing
Michaela Taylor
25 episodes
1 month ago
We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
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Marketing
Business
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All content for Impactful Marketing is the property of Michaela Taylor and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
Show more...
Marketing
Business
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Ep. 19 Streamlining Systems for Superior Client Experience w/ Karizza Padua
Impactful Marketing
19 minutes
10 months ago
Ep. 19 Streamlining Systems for Superior Client Experience w/ Karizza Padua
Karizza is an Online Business Manager with expertise in Systems, Launches & Operations dedicated to empowering CEOs to live their best lives. Her track record includes helping coaches, agencies, and online service providers build successful 6-figure businesses through streamlined workflows and efficient processes. This episode features insights on creating effective onboarding processes, overcoming common system challenges, and leveraging the right tools while tailoring experiences for u...
Impactful Marketing
We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...