We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
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We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
Ep. 18 Social Media Strategies for Introverts with an Online Business w/ Anita Popat
Impactful Marketing
21 minutes
11 months ago
Ep. 18 Social Media Strategies for Introverts with an Online Business w/ Anita Popat
Unlock the secrets to authentic social media for introverts with a business with our guest Anita. This episode promises to equip introverts with strategies to manage their online presence without draining their energy or altering their personalities. Say goodbye to the pressures of extroverted norms and discover tools that allow you to engage confidently and genuinely. Navigating social media as an introvert doesn't have to be overwhelming. Anita introduces her 'calm framework,' a methodolog...
Impactful Marketing
We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
