We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
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We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
Ep. 17 Market Research A Must To Make Sales in Your Business/How To Do It Effectively
Impactful Marketing
15 minutes
1 year ago
Ep. 17 Market Research A Must To Make Sales in Your Business/How To Do It Effectively
In this episode I dive into the power doing market research in your business. Learn how to do Market research effectively so you can gain invaluable insights on what to say to convert your ideal client. In this episode you will also learn the types of questions to ask so you can do market research efficiently. We discuss the significant impact of identifying client pain points and past experiences, which allows you to position your offerings as the ultimate solution. By organizing your ...
Impactful Marketing
We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
