We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
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We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
Ep. 15 Mastering StoryBrand Messaging to Engage and Convert Clients w/ Sarah George
Impactful Marketing
25 minutes
1 year ago
Ep. 15 Mastering StoryBrand Messaging to Engage and Convert Clients w/ Sarah George
Most business owners are specialists in one field, and marketing takes a backseat. Sarah George is a partner to small service-based businesses to get clear and consistent in their marketing with a strategy that increase impact. She is a certified StoryBrand Guide using a proven framework to clarify marketing messages. For over a decade, Sarah has showcased her expertise in many areas including as an Americorps VISTA and professionally in banking, personal finance, sales, and non-profit organi...
Impactful Marketing
We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
