We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
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We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
Ep. 14 The Power of Pinterest for Evergreen Business Growth w/ Amanda Melissa
Impactful Marketing
42 minutes
1 year ago
Ep. 14 The Power of Pinterest for Evergreen Business Growth w/ Amanda Melissa
Amanda Melissa is a Latina, wife, mom, and marketing specialist. She specializes in helping women entrepreneurs leverage Instagram and Pinterest to build an online influence. When she isn't working she loves to read on her Kindle and watch makeup tutorials on YouTube. Join us in this episode as I host Amanda, a social media marketing specialist with a knack for Pinterest. She takes us on her journey from real estate marketing to becoming a full-time freelance marketer post-2020. Amanda unvei...
Impactful Marketing
We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
