We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
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We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
Ep. 13 Unlocking the Secrets of an Effective Marketing Message
Impactful Marketing
20 minutes
1 year ago
Ep. 13 Unlocking the Secrets of an Effective Marketing Message
Ever struggle to articulate what your business does in just a few seconds? Or maybe you find yourself frequently altering your message, leaving your audience confused? This episode of the Impactful Marketing Podcast promises to equip you with the tools to refine your marketing message and attract more clients. In this episode I take a deep dive into common problems with messaging, balancing personal stories with audience needs, and the power of market research. Discover how to leverage platf...
Impactful Marketing
We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
