We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
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We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
Ep. 12 Maximizing Sales with a Small Audience w/ Ashleigh Harrison
Impactful Marketing
22 minutes
1 year ago
Ep. 12 Maximizing Sales with a Small Audience w/ Ashleigh Harrison
Ashleigh is a Business and Mindset Mentor and is certified in Neuro-linguistic programming, Reiki and Nutrition. She started her coaching business back in 2021 and is on a mission to help ambitious women with big hearts grow wildly success online businesses that feels spacious and sustainable through simple strategies and soulful selling. She is the host of her very own business and personal development podcast called The Serene CEO and coaches women worldwide in her private 1:1 mentorship an...
Impactful Marketing
We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
