We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
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We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
Ep. 11 The Energetics Behind A Good Money Mindset with Practical Tips w/ Sophie Holland
Impactful Marketing
32 minutes
1 year ago
Ep. 11 The Energetics Behind A Good Money Mindset with Practical Tips w/ Sophie Holland
Sophie is a money mindset, life & business coach who blends Psychology with spirituality creating a unique coaching style that propels her clients forward. Sophie loves helping women thrive as authentically them and create wildly successful & sustainable businesses whilst never forgetting the fun! Learn how your mindset directly influences your financial well-being, emotions, and business success. Discover the tell-tale signs of a negative money mindset, from guilt to shame, and gain...
Impactful Marketing
We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
