We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
All content for Impactful Marketing is the property of Michaela Taylor and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
Ep. 10 Mastering the Balance Between Motivation & Discipline for Long-Term Entrepreneurial Success w/ Mackenzie
Impactful Marketing
26 minutes
1 year ago
Ep. 10 Mastering the Balance Between Motivation & Discipline for Long-Term Entrepreneurial Success w/ Mackenzie
Mackenzie is an expert in all things marketing psychology. Using her lived experience from her 4 years in business alongside her university knowledge, she combines psychology and intuition to help you sell out your offers through your content. In this episode of the Impactful Marketing Podcast, we explore the nuanced relationship between motivation and discipline with our insightful guest, Mackenzie a business coach. We'll unpack how motivation often serves as the initial spark but wanes ove...
Impactful Marketing
We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
