In this episode of Impact Stories, host Lisa Genovese interviews Jennifer Muller, VP of Sales, Marketing, and Culture at Reid’s Heritage Homes. Jennifer shares her journey from real estate finance to leading marketing and cultural initiatives in the home building industry, highlighting the importance of consistency between internal values and external messaging.
In this episode, we explore:
▶ Jennifer’s career journey from real estate finance to custom home building and her evolution into a leadership role at Reid’s Heritage Homes
▶ The significance of aligning company culture with marketing to ensure authenticity and connection
▶ How Reid’s Heritage Homes is navigating tough market conditions by shifting perspectives and focusing on value, even when customers aren’t ready to buy
▶ Jennifer’s “plan to fail” approach, which helps her team proactively address challenges and seize opportunities
▶ Insights into Reid’s recent rebrand, from a dramatic company-wide unveiling to a unified rollout across over 60 locations, vehicles, and billboards
Whether you’re a marketer, leader, or someone looking for ways to drive impact in challenging times, this episode offers valuable lessons on clarity, resilience, and strategic thinking. Don’t miss Jennifer’s insights on integrating marketing with culture and how to thrive even in uncertain markets.