In this episode of Impact Stories, host Lisa Genovese chats with Reid Stinson, Senior Marketing & Communications Manager at Neal Brothers Brands and Jonluca Neal, about what it takes to build not one, but two distinct brands in Canada’s competitive CPG landscape.
From launching creative brand activations to staying ahead of grocery tech trends, Reid offers a behind-the-scenes look at how his team is reimagining food and beverage marketing, one campaign at a time.
Here’s what you’ll learn in this episode:
How Neal Brothers leveraged a bold Pickleball Canada partnership to drive national awareness through an unexpected cultural moment.
Why in-person, experiential marketing is making a powerful comeback, and how Reid measures its impact on brand equity.
How curiosity and trendspotting keep both product and distribution arms of the business agile, relevant, and top-of-mind for retailers and consumers alike.
Whether you're a brand marketer, a CPG founder, or just curious about what it takes to stand out in-store and on shelf, Reid’s approach is filled with creative, practical insight.