Impact Stories is a podcast hosted by Lisa Genovese that dives beneath the surface of brand building. Through candid conversations with business leaders and marketing minds, we explore the pivotal insights, turning points, and bold decisions that shape how brands grow, shift, and connect. Whether it’s a CEO rethinking their go-to-market strategy or a marketing lead bringing that vision to life, each episode reveals how meaningful impact is created—not by accident, but by understanding what truly drives people to act.