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Impact Marketer
Klout Consulting
43 episodes
1 week ago
A no fluff, no BS, and completely actionable approach to digital marketing. There’s something inspiring about the perspective of others absolutely crushing it. You’re probably thinking that these individuals are so far from ordinary. Impact Marketer’s mission is to debunk that and push conversations with high-level marketers into everyday normalcy. Every week, join Rony Hay as he interviews high caliber digital marketing entrepreneurs to find out the mindset and skills they had to acquire to get where they are. If you agree that perspectives change beliefs, beliefs lead to actions, and actions lead to growth… Impact Marketer is for you.
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Marketing
Business
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All content for Impact Marketer is the property of Klout Consulting and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A no fluff, no BS, and completely actionable approach to digital marketing. There’s something inspiring about the perspective of others absolutely crushing it. You’re probably thinking that these individuals are so far from ordinary. Impact Marketer’s mission is to debunk that and push conversations with high-level marketers into everyday normalcy. Every week, join Rony Hay as he interviews high caliber digital marketing entrepreneurs to find out the mindset and skills they had to acquire to get where they are. If you agree that perspectives change beliefs, beliefs lead to actions, and actions lead to growth… Impact Marketer is for you.
Show more...
Marketing
Business
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#041 From Wholesale to D2C with Style Reform
Impact Marketer
21 minutes 46 seconds
4 years ago
#041 From Wholesale to D2C with Style Reform
Style reform is a small but mighty, woman owned, athliesure brand. They've been around for a few years, and we brought them on board in Klout about 90 days ago. The interesting business case with Style Reform is that they are a wholesaler pivoting to D2C and that's where our paid ads strategy is focused. In this episode, Rony, Kevin and I talk about: - How we got started with Style Reform and some unique aspects of their onboarding - How a post by JLo happen and its effects on the business - The Difference between Sales and Marketing - Bidding strategies: Lowest costs vs Cost Cap campaigns - Moving from Wholesale to D2C - Lessons Learned for Klout
Impact Marketer
A no fluff, no BS, and completely actionable approach to digital marketing. There’s something inspiring about the perspective of others absolutely crushing it. You’re probably thinking that these individuals are so far from ordinary. Impact Marketer’s mission is to debunk that and push conversations with high-level marketers into everyday normalcy. Every week, join Rony Hay as he interviews high caliber digital marketing entrepreneurs to find out the mindset and skills they had to acquire to get where they are. If you agree that perspectives change beliefs, beliefs lead to actions, and actions lead to growth… Impact Marketer is for you.