Impact Makers is the podcast for marketers, innovators and curious minds who think way too much about products — the good ones, the bad ones, and what makes them stick. From beverages to beauty, food to fragrance, and much more, join hosts Andrew Wardlaw and Caitlin McLean as we get into the trends, ideas and cultural signals shaping the future of consumer brands. Expect sharp conversations with the people making it all happen, and insights you won’t hear anywhere else.
All content for Impact Makers is the property of Andrew Wardlaw, Caitlin McLean, Alex Berteanu and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Impact Makers is the podcast for marketers, innovators and curious minds who think way too much about products — the good ones, the bad ones, and what makes them stick. From beverages to beauty, food to fragrance, and much more, join hosts Andrew Wardlaw and Caitlin McLean as we get into the trends, ideas and cultural signals shaping the future of consumer brands. Expect sharp conversations with the people making it all happen, and insights you won’t hear anywhere else.
In this holiday special, Andrew Wardlaw and Caitlin McLean explore seasonal product innovation, TikTok trends, and sensory surprises. From festive highlights like M&S’s Mince Pie Liqueur to adventurous ice cream flavors in China, this episode uncovers how brands are captivating consumers. Featuring insights from Three Spirit’s Dash Lilly and MMR’s global team, discover how sensory science and creativity are reshaping the holidays. Perfect for product aficionados seeking inspiration this season!
Impact Makers
Impact Makers is the podcast for marketers, innovators and curious minds who think way too much about products — the good ones, the bad ones, and what makes them stick. From beverages to beauty, food to fragrance, and much more, join hosts Andrew Wardlaw and Caitlin McLean as we get into the trends, ideas and cultural signals shaping the future of consumer brands. Expect sharp conversations with the people making it all happen, and insights you won’t hear anywhere else.
