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Imogen runs a social research consultancy Imogen Blood & Associates:https://www.imogenblood.co.uk/She also provides MSC training:https://www.seralliance.org/Mark Robinson's consultancy Thinking Practice:https://www.thinkingpractice.co.uk/Discussed in the podcast:Rick Davies & Jess Dart's 2005 book 'The most significant change technique: A guide to its use':https://www.mande.co.uk/wp-content/uploads/2005/MSCGuide.pdfCase Study on Ark: Stockton Arts Centre:https://arconline.co.uk/about-us/what-we-do/ MSC training with Future Arts Centres network:https://futureartscentres.org.uk Will Storr: 'The Science of Storytelling' :https://www.thescienceofstorytelling.com Failspace: How can the cultural sector better recognise and learn from failures?https://www.culturalvalue.org.uk/our-work/failspace/#intro Chapters0:00 - intro1:00 - Mark's background and career7:53 - What is Most Significant Change (MSC)?10:50 - Applying MSC in the cultural sector16:15 - Good tool for complex projects18:25 - MSC gives a structure for thinking about stories19:50 - Exploring cause and effect through stories20:06 - 'The science of storytelling' book22:49 - Particular fit between MSC and the cultural sector?24:10 - MSC countering evaluation fatigue28:17 - Limitations or considerations35:06 - Complementing MSC with 'FailSpace'38:10 - Deciding what is 'significant'41:16 - Impact of involving the board in MSC42:50 - MSC from using MSC48:45 - Writing MSC stories55:00 - A title for your story?
