They Stole My Product. So I Fought Back

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Immigrants Building Companies

Asim Amin

42 episodes

1 week ago

Welcome to Immigrants Building Companies, where we uncover the extraordinary journeys of entrepreneurs who crossed borders, overcame challenges, and redefined success. Hosted by Asim Amin, Founder and CEO of Plumm, this podcast isn’t just about business, it’s about resilience, determination, and purpose. Each episode dives into the struggles, failures, and victories that shaped these founders, offering lessons on turning adversity into opportunity. Whether you’re a seasoned entrepreneur or curious about the human side of success, tune in and be inspired to break barriers

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They Stole My Product. So I Fought Back

Immigrants Building Companies

1 hour 23 minutes 50 seconds

3 months ago

They Stole My Product. So I Fought Back

They copied his idea. So he dressed as a burglar and went to war.

This is the extraordinary story of Giuseppe, the immigrant founder behind Gusto Snacks, a sustainable snack brand born from food waste and bootstrapped with grit. When a major UK retailer copied his product, he didn’t hire lawyers. He went guerrilla.

In this raw, unfiltered conversation, Giuseppe shares how heartbreak turned into hustle, and how one viral marketing stunt generated £60,000 in sales with just £12 and a cardboard sign.

In this episode:

How a startup founder took on a major UK supermarket and won attention worldwide

Why Giuseppe believes being underestimated is his greatest advantage

The unspoken reality of starting over in a foreign country

Why failure is your greatest asset and how it fuels true innovation

If you’ve ever felt like the odds are stacked against you… this one’s for you

👉 Subscribe for more founder stories that break the mould.

📩 Share this with someone who needs to hear it.

Chapters

00:00:00 – Meet Giuseppe: The Founder of Gusto

00:00:48 – When a Supermarket Stole My Product

00:02:45 – The Birth of a Campaign

00:05:03 – Going Viral with £12 and a Sign

00:06:39 – David vs Goliath: The Emotional Toll

00:07:53 – From Italy to the UK: Starting Over

00:09:58 – Dreams of Basketball, Reality of Landfill

00:12:18 – Why London Changed Everything

00:16:54 – Language Barriers & Mental Roadblocks

00:20:59 – Warehouse to University: My Turning Point

00:24:20 – The Moment I Became an Entrepreneur

00:26:25 – Entrepreneurship Runs in the Family

00:28:15 – The Hunger That Fuels Immigrants

00:31:50 – Luck Is Just Hard Work in Disguise

00:34:10 – London: The Underrated Silicon Valley

00:36:29 – The Truth About Social Media & Startups

00:41:25 – The MrBeast of Snacks?

00:43:04 – How Waste Inspired My Business Idea

00:49:16 – Making Fruits Great Again

00:51:05 – Door-to-Door Distribution & Early Wins

00:54:08 – What It Really Takes to Get Listed in Tesco

00:58:03 – Why Branding & Timing Matter Most

01:03:03 – International Interest After Tesco Rejection

01:05:24 – Am I Too Much of the Brand?

01:06:28 – People Buy People, Not Products

01:09:36 – Storytelling Is the Marketing Strategy

01:11:42 – The Opportunity You Already Have

01:13:35 – Where Gusto Is Headed in 3 Years

01:17:34 – Why Consistency Is the Only Strategy

01:17:58 – Advice to My Younger Self

01:20:34 – The Power of Connection and Giving Back