Bobbie King never planned to become an entrepreneur. She never even planned to move to the UK. But a cancelled project, a packed suitcase, and a leaky ceiling changed everything. In this raw and deeply honest conversation, Bobbie shares how she went from a Romanian mountain village to becoming the CEO and co-founder of SquepTech, a competency intelligence platform transforming high-risk industries.

This episode is a powerful story of resilience, perspective, and the immigrant experience woven with humour, hard truths, and hard-earned wisdom.

🔑 Key themes:

The reality of starting over in a new country

What immigrants really bring to the table

Building a company from scratch without a plan or a budget

The true cost (and power) of freedom, choice, and voice

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Chapters

00:00:00 – Intro: Who is Bobbie King?

00:01:12 – A marriage, a move, and no plan

00:03:50 – Life in a leaky UK flat

00:06:40 – The bus stop & the walking stick story

00:10:00 – Has the UK changed since?

00:12:30 – Accent barriers & bias in the workplace

00:17:00 – A different kind of belonging

00:22:45 – What immigrants miss—and what they gain

00:29:00 – Growing up under communism

00:32:10 – The power of voice and freedom

00:35:00 – From temp jobs to tech founder

00:38:00 – SquepTech is born (with wine & instinct)

00:43:00 – Scaling through instinct and consulting

00:50:00 – Why she added payroll (despite vowing never to)

00:56:00 – The emotional cost of building something real

01:00:30 – AI vs. competency: Why data isn’t enough

01:07:30 – The problem with "one-size-fits-all" systems

01:14:00 – All-in-one HR platforms: A comeback story

01:19:00 – The unspoken power of integration

01:25:00 – Her real vision for the next 3 years

01:28:00 – Why she’s not taking VC money

01:30:00 – It’s not about exit—it’s about people