He never worked for anyone. And he doesn’t regret a single failure.
Harris Cheng, co-founder and CEO of Jupitrr, takes us on an inspiring journey from photographer to entrepreneur, breaking down barriers and disrupting the content creation space with AI. From his roots in Hong Kong to building companies in Toronto and London, Harris reflects on the mindset shift that led him to create a platform that’s revolutionising the way we make videos.
In this conversation, we explore:
The immigrant founder experience and navigating cultural identity
Why personal branding isn’t just about social media
How Harris built a community of 150,000 users with zero paid marketing
How Jupitrr is reshaping content creation with intelligent editing
This episode is filled with raw insight and powerful lessons for anyone navigating entrepreneurship, tech, or the immigrant journey.
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Chapters
00:00:00 – From Hong Kong to London
Harris’ story begins in Hong Kong and his move to London.
00:02:57 – Why He Left Canada
The decision to leave Canada and pursue bigger dreams.
00:05:25 – Being an Immigrant Founder in London
Facing challenges and building a new life as an immigrant entrepreneur.
00:07:18 – Culture Shock & Identity in the UK
How adapting to the UK culture shaped Harris’ perspective.
00:10:22 – What Hong Kong Hustle Feels Like
The fast-paced, high-energy mindset that defines Hong Kong’s work culture.
00:12:27 – Upbringing in Obedience vs. Creativity
Balancing conformity with creative expression from a young age.
00:16:52 – Why He Never Worked for Anyone
Harris reflects on his choice to never be an employee and the lessons from that.
00:18:20 – Building Freehunter & His First 100K Users
The journey of creating a platform that grew exponentially.
00:20:16 – Why Personal Brand ≠ Social Media
Breaking down the real meaning behind personal branding.
00:23:45 – The Real Power of LinkedIn & Attention
The key to using LinkedIn to grab attention and build influence.
00:28:12 – The Algorithm Is Killing Your Videos
How algorithms are impacting video content and engagement.
00:30:39 – How YouTube, TikTok & LinkedIn Compare
A comparison of video performance across platforms.
00:32:50 – Where Jupitrr Videos Perform Best
How Jupitrr helps optimize video content for maximum impact.
00:35:06 – The Secret to Getting VC Attention
Harris shares his strategy for catching the eye of venture capitalists.
00:37:04 – LinkedIn Is Betting Big on Video
Why LinkedIn is pushing video content and what it means for creators.
00:39:13 – Can AI Replicate Lara Acosta-Style Edits?
The potential of AI to replicate high-end video edits.
00:42:48 – What Jupitrr Actually Does
An in-depth look at how Jupitrr transforms video editing.
00:46:59 – Talking Heads Are the Future
Why talking-head videos are a game-changer in content creation.
00:50:50 – The New SEO: Getting Found in ChatGPT
How ChatGPT and AI are changing the way we think about SEO.
00:55:08 – How to Rank in AI Search
Practical advice on ranking content in AI-driven search engines.
01:00:23 – Jupitrr’s Vision for the Future
Harris shares his vision for the future of content creation.
01:03:07 – Why You Need to Start Now
The urgency of adopting AI in today’s fast-moving digital landscape.
01:05:13 – What He'd Tell His Younger Self
Harris offers powerful advice to his younger self on building success.
