The Ad Legends app - co-founded by industry veterans Dave Metcalf. Steve Metcalf, Vince Cook and Cheryl Berman - is an AI-driven tool that mimics the creative process of a full-service ad agency, but in minutes rather than months. It was born from a conversation about the advertising industry’s slow adoption of AI, and the idea of building an app that could act like an agency. The platform is designed to be a collaborative partner, not a replacement for human creativity. It incorporates the "digital DNA" of legendary creatives like Lee Klau, Jimmy Smith, and Dave Metcalf, offering users access to their unique styles and ways of thinking. The founders distinguish their app from general-purpose AI like ChatGPT, which they say can produce "BAI advertising" (Bad AI advertising) by generating a lot of variations without a central "big idea".