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Imagen this - the podcast for reaching consumers!
Imagen Insights
45 episodes
4 days ago
‘Imagen this…’ the podcast for reaching consumers! Want to learn more about Gen Z, Millennial, and Gen X consumers? Then join us for our under 20-minute weekly podcast where in each episode, we'll be joined by a market-leading brand, one of our Gen Z, Millennial, or Gen X community members, and our CEO, Jay Richards. We’ll discuss what matters to brands and consumers, how they think, and the incredible impact they’re having on society. We'll also explore their thoughts on the latest trending topics.
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Marketing
Business
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All content for Imagen this - the podcast for reaching consumers! is the property of Imagen Insights and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
‘Imagen this…’ the podcast for reaching consumers! Want to learn more about Gen Z, Millennial, and Gen X consumers? Then join us for our under 20-minute weekly podcast where in each episode, we'll be joined by a market-leading brand, one of our Gen Z, Millennial, or Gen X community members, and our CEO, Jay Richards. We’ll discuss what matters to brands and consumers, how they think, and the incredible impact they’re having on society. We'll also explore their thoughts on the latest trending topics.
Show more...
Marketing
Business
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Gen Z on: Qualitative data being so underrated
Imagen this - the podcast for reaching consumers!
12 minutes 33 seconds
9 months ago
Gen Z on: Qualitative data being so underrated

In this episode, our CEO, Jay Richards, chats with Lisa Payne, Director of Global Product and Design UX Research at Condé Nast, and Alice Gigardi our amazing community member from the Netherlands.


They dived into the often overlooked power of quantitative data research that could completely transform brands, helping them connect with consumers on a whole new level!


In each episode, we end with a debate on a current trending topic. This week, they tackled the need for both brands and consumers to step up and take more responsibility for sustainability.

Imagen this - the podcast for reaching consumers!
‘Imagen this…’ the podcast for reaching consumers! Want to learn more about Gen Z, Millennial, and Gen X consumers? Then join us for our under 20-minute weekly podcast where in each episode, we'll be joined by a market-leading brand, one of our Gen Z, Millennial, or Gen X community members, and our CEO, Jay Richards. We’ll discuss what matters to brands and consumers, how they think, and the incredible impact they’re having on society. We'll also explore their thoughts on the latest trending topics.