Gen Z on: How the Pandemic Shaped Gen Z's Digital Habits

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Imagen this - the podcast for reaching consumers!

Imagen Insights

45 episodes

4 days ago

‘Imagen this…’ the podcast for reaching consumers! Want to learn more about Gen Z, Millennial, and Gen X consumers? Then join us for our under 20-minute weekly podcast where in each episode, we'll be joined by a market-leading brand, one of our Gen Z, Millennial, or Gen X community members, and our CEO, Jay Richards. We’ll discuss what matters to brands and consumers, how they think, and the incredible impact they’re having on society. We'll also explore their thoughts on the latest trending topics.

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Gen Z on: How the Pandemic Shaped Gen Z's Digital Habits

Imagen this - the podcast for reaching consumers!

15 minutes 54 seconds

8 months ago

Gen Z on: How the Pandemic Shaped Gen Z's Digital Habits

In this episode, our CEO, Jay Richards, chats with Jessica Wareing, Senior User Researcher, BBC Younger Audiences and Alice Moran a brilliant Gen Z voice from our UK community to unpack how COVID shaped Gen Z’s digital lives.

They explored how the Covid pandemic reshaped the digital lives of teens and Gen Z, influencing how they connect, communicate, and navigate their identity online.

In each episode, we wrap up with a debate on a trending topic. This week, they dove into the double-edged sword of social media, how it fosters connection and community while also impacting mental health with the constant pressure to stay switched on.