In this episode, our CEO, Jay Richards, sat down with Marit Tiesema, Senior KOL & Ambassador Specialist at Loop Earplugs, and Faustine Gambaretti, our French community member.

They explore the relationship between brands, influencers, and KOLs, how Gen Z fact-checks online information, and the big question: Do we want authenticity or transparency from brands and influencers?

Each episode wraps up with a debate on a trending topic. This week, we explored cultural influence and authenticity. Jorja Smith’s new single sparked conversations on identity, while Bashy’s return to music showed that relevance is about more than trends—it’s about storytelling, resilience, and staying true to your roots.