Your columnist traces his roots to the Paliwal Brahmins of Rajasthan’s Thar Desert, a once-prosperous community that turned the sands of Pali into farmland and bustling trade. Their abrupt exodus centuries ago, driven by excessive taxes and the cruelty of rulers, left over eighty villages deserted. Many migrated to other parts of Rajasthan, UP, Punjab, Haryana and the Himalayan foothills, carrying with them the habits of enterprise that had made them flourish. Some, drawn to the ascetic...
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Your columnist traces his roots to the Paliwal Brahmins of Rajasthan’s Thar Desert, a once-prosperous community that turned the sands of Pali into farmland and bustling trade. Their abrupt exodus centuries ago, driven by excessive taxes and the cruelty of rulers, left over eighty villages deserted. Many migrated to other parts of Rajasthan, UP, Punjab, Haryana and the Himalayan foothills, carrying with them the habits of enterprise that had made them flourish. Some, drawn to the ascetic...
In an era where consumer attention is increasingly fragmented and fleeting, marketing must pivot from persuasive monologues to precise behavioural interventions. At a recent India CMO Forum session in Delhi, Biju Dominic, Chief Evangelist at Fractal Analytics and a pioneer in applying neuroscience to consumer strategy, challenged conventional models of influence. Drawing on two decades of work with global brands and behavioural science labs, he argued that marketers must stop appealing to the...
IMA Insights
Your columnist traces his roots to the Paliwal Brahmins of Rajasthan’s Thar Desert, a once-prosperous community that turned the sands of Pali into farmland and bustling trade. Their abrupt exodus centuries ago, driven by excessive taxes and the cruelty of rulers, left over eighty villages deserted. Many migrated to other parts of Rajasthan, UP, Punjab, Haryana and the Himalayan foothills, carrying with them the habits of enterprise that had made them flourish. Some, drawn to the ascetic...
